Ferrari Just Delivered Its First Electric Car — Inside the $640,000 Luce

For 78 years, every Ferrari that left Maranello has been built around an engine with a soul you could hear through the floor. This month, that streak quietly ends. The Luce — Ferrari’s first fully electric production car — has begun reaching its earliest Italian customers, with deliveries expanding into the rest of Europe, Asia Pacific, and eventually the Gulf through the months ahead.

Ferrari unveiled the Luce in Rome in May 2026, the result of a design partnership with LoveFrom, the studio founded by Jony Ive and Marc Newson. Underneath the five seat body sit four independent electric motors, one per wheel, drawing from a 122kWh battery pack that Ferrari says it engineered and built in house at Maranello rather than sourcing from a supplier. The numbers Ferrari quotes are startling even by the brand’s own standards — more than 1,000 horsepower, a 0 to 100km/h time of 2.5 seconds, a 310km/h top speed, and a real world range near 530km from an 800 volt plus architecture built for rapid charging.

A Ferrari That Seats Five

The bigger departure might be the shape of the car itself rather than what powers it. The Luce is a four door, five seat grand tourer, a body style Ferrari has never before put into series production, built around what the company describes as the lowest drag coefficient of any road car it has made. European pricing starts near 550,000 euros, roughly 640,000 dollars, before the options list that Ferrari buyers rarely skip. Early estimates from UAE dealers put a comparable starting figure anywhere from AED 1.95 million to AED 2.35 million before freight, duties, and configuration, a wide spread that reflects just how much specification and allocation scarcity are expected to move the eventual number here. When Ferrari opened a limited allocation of 88 Luce units in China back in June, every single one sold within hours.

What It Means for Buyers in Dubai

The GCC’s luxury car market has spent the past couple of years drifting toward hybrids and electrified halo models, even as naturally aspirated V12s and V8s remain the backbone of most serious Gulf collections. The Luce is the first real test of whether that same appetite stretches to a four door electric Ferrari with no engine note at all, and the early signals, from China’s instant sellout to the volume of inquiries regional dealers are already fielding, suggest demand will run well ahead of Ferrari’s initial Middle East allocation. That gap between what collectors want and what the factory allocates is exactly where a dealer like House of Cars Dubai earns its keep — sourcing a specific car internationally for a buyer who does not want to sit on a multi year waiting list, verifying its history and paperwork, and handling the logistics of landing it in Al Quoz, or on the other side of the transaction, placing a limited allocation car with its next owner once resale conditions allow. Electric or not, the Luce will move through the same channels every rare Ferrari eventually does, and the dealers who know how to source and place those cars across Dubai and the wider GCC will matter just as much as they always have.