House of Cars Dubai
3 Ekim 2026Mercedes-AMGDubaiGCCElectricSUV

Mercedes-AMG'nin Sıfırdan Tasarlanan İlk Elektrikli Süper SUV'u Bu Ay Tanıtılıyor — İddiaya Göre 1.153 Beygir Güçle

Mercedes-AMG is about to do something it has never done before: reveal a performance SUV engineered as an electric vehicle from the very first line on the drawing board, rather than converted from a combustion platform. The reveal is reportedly set for October 17, 2026, at The 140 Festival in Stuttgart, the event marking Mercedes-Benz's 140th anniversary, and it marks the production debut of the dedicated AMG.EA -- AMG Electric Architecture -- platform.

The car has been previewed in near-production spy shots for weeks, and the outline is already familiar from the Concept AMG GT XX study AMG showed in 2025: a low, four-door GT silhouette sitting on an SUV-height body, three axial-flux motors, an 800-volt electrical system, and a battery pack built specifically for sustained high-power discharge rather than just one big number on a spec sheet. Reports point to a flagship variant producing in the region of 1,153 horsepower, with two further variants -- a GT 53 around 536 hp and a GT 55 around 805 hp -- rounding out the range. Production is expected to start in 2027 at Mercedes' Sindelfingen plant, which has already been retooled for EV assembly.

Why this reveal matters more than the usual EV launch

AMG has built electric Mercedes models before, but always as electrified versions of cars designed for other purposes first. AMG.EA is different: it is AMG's own architecture, engineered in-house specifically around the axial-flux motor and HP.EDU drive-unit technology the brand has been developing since the GT XX concept. That is a meaningful shift for a tuning-and-performance house whose entire identity was built on hand-assembled V8s, and it is the clearest signal yet that AMG's next generation of flagship performance cars -- SUVs and GTs alike -- will be electric-first rather than electric as an afterthought.

For the Gulf, where SUVs already outsell saloons by a wide margin and where a growing number of buyers have been testing the electric-performance waters with Taycans, Teslas and the odd Rimac, a genuinely ground-up AMG electric SUV is a different proposition than the plug-in hybrids the brand has sold here so far. The question for this market has never been whether an electric super-SUV can be fast -- it's whether it can still feel like an AMG once the drama of the launch numbers wears off. A car engineered around three motors and an 800-volt system from day one, rather than retrofitted onto an existing combustion chassis, is AMG's answer to that question.

What it means for buyers in Dubai and the GCC

Nothing about this changes the market today -- first customer deliveries aren't expected before early 2027, and GCC allocation and pricing haven't been confirmed. But it's worth watching closely, because it lands into a regional market that is already shifting: depreciation on combustion SUVs has been climbing, and buyers increasingly ask about electric and hybrid options alongside the V8s and V12s that still dominate dealer inventory. We track reveals like this one closely at House of Cars Dubai precisely because they shape what collectors and daily drivers alike will want to buy, sell, or trade in eighteen months from now -- whether that's an outgoing combustion AMG being traded in ahead of the electric generation, or a buyer wanting to source one of the first AMG.EA cars to land in the region well before waiting lists elsewhere catch up. If you're weighing whether to sell a current-generation AMG now while demand is still strong, or you want to be first in line when allocations reach the UAE, that's exactly the kind of sourcing and timing conversation our team has daily.

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