Lamborghini's Record 2025: A Fully Hybrid Range, and Why 94% of Buyers Personalize Their Car

A Record Year, and a Completed Transition

Lamborghini closed out 2025 with its best results yet: 10,747 cars delivered, a third consecutive year above the 10,000-unit mark, and record revenue of €3.20 billion, up 3.3% on the year before. Operating income landed at €768 million, a 24% margin that held up in a year several luxury rivals found considerably harder going. Europe, the Middle East and Africa was the single strongest region at 3,683 deliveries — meaning this region wasn't a footnote in a record year, it was a meaningful part of what made it one.

The other headline from the same period: customer deliveries of the Temerario began in early 2026, completing Lamborghini's hybridisation of its entire line-up alongside the Revuelto and Urus. The Temerario's new powertrain is notable in its own right — it revs to 10,000rpm, a first for any production engine — which means Lamborghini has managed the shift to hybrid power without giving up the high-revving, theatrical character the brand built its name on, at least for now.

The Real Story Is in the Personalization Number

The figure worth sitting with longer than the sales totals is this: 94% of the cars Lamborghini delivered in 2025 were personalised in at least one element through its Ad Personam programme. That's not a niche option a handful of buyers tick — it describes nearly the entire customer base treating the standard specification as a starting point rather than a finished car. Lamborghini itself credits Ad Personam as a central driver of the record revenue figure, not a marginal add-on to it.

That number lines up closely with how collectors in this region already approach ownership. Bespoke colour combinations, one-off interior trims, and small personal details on an otherwise standard model have long been the norm rather than the exception among the buyers House of Cars Dubai works with — Lamborghini's own figures now confirm that's the global default, not a regional quirk. It changes the practical question at resale, too: a heavily Ad Personam-specified Temerario or Revuelto is a genuinely different asset from a base-specification car carrying the same model name, and increasingly, that specification is the first thing a serious buyer asks about, ahead of mileage or even year.

What a Fully Hybrid, Fully Personalised Range Means for Dubai

With the range now completely hybrid and personalisation running at record levels across the board, the harder question for buyers and sellers alike is which specific combinations of colour, trim and options actually hold their value over time, as opposed to which simply cost more when new. That distinction only gets more important as more of these cars reach the secondary market carrying genuinely unique specifications rather than a handful of standard configurations.

For House of Cars Dubai, that's exactly the kind of read we build for clients across Dubai and the wider GCC — whether you're ordering a new Lamborghini and deciding where to spend on Ad Personam, sourcing a specific existing configuration, or advising on how a bespoke-specified car should be positioned at sale. If you're weighing a Lamborghini purchase or sale and want a straight assessment of where a particular specification actually sits, reach out via WhatsApp and we'll talk it through.